Why Does Bias Against “Made in China” Still Exist? A Response to Greenwashing Accusations

In today’s world—where sustainability is supposed to be a shared global goal—it’s disappointing to see that outdated, and frankly prejudiced, views about “Made in China” still persist.

In the tissue industry, some brands have built their marketing around the implication—or outright claim—that eco-friendly paper products from China are somehow “less genuine.” But let’s be honest: does that argument really hold up?

Let’s start with a simple question:

If Chinese-made eco-friendly tissue products were low-quality and unreliable, would they be steadily gaining market share across the globe?

The truth is, we’ve earned that market share the hard way—by delivering high quality, competitive pricing, consistent supply, and compliance with internationally recognized sustainability standards.

So why the criticism? Perhaps because strong competition is uncomfortable. When a brand can’t match you on price, quality, or supply chain reliability, it becomes tempting to attack the origin instead of the facts.

Take bamboo tissue, for example. China’s bamboo forests are an undeniable natural advantage—abundant, renewable, and perfect for sustainable production.

Some global brands, like Who Gives A Crap, openly use this to their advantage and tell a great sustainability story.

But when another brand—say, Oh Sheet—frames this same supply reality as a “greenwashing” risk, it raises a question:

If they truly believe there’s a problem, why don’t they source bamboo elsewhere? Or is it that they’re still buying from China’s bamboo supply chain, but simply telling a different story on the packaging?

Yes, “greenwashing” exists in the market. But more often than not, it’s not the supplier who decides to exaggerate or twist the sustainability story—it’s the buyer who chooses what to highlight, what to hide, and what fits their brand narrative.

And here’s the thing: if a buyer genuinely wants sustainable, transparent, and traceable products, we are ready—and we’ve already made it possible.

Our factories hold full FSC (Forest Stewardship Council) Chain of Custody certification—from forest to pulp, from pulp to finished tissue. Every step is documented, verifiable, and certified.

We welcome third-party audits, factory inspections, and supply chain reviews. If you truly want FSC-certified tissue products, we can deliver them—along with transparency that’s second to none.

Is it the manufacturer producing high-quality, reasonably priced, fully certified eco-friendly products?

Or is it the brand that relies on China’s supply chain while planting the idea in consumers’ minds that “Made in China” equals “not sustainable”?

In the end, consumers are smart enough to figure it out for themselves.

Real sustainability doesn’t come from catchy marketing copy—it comes from a transparent supply chain, rigorous standards, and a long-term commitment to the planet.